For UK companies approaching Japan

With the current restrictions on Japanese buyers and international travel, and the continued support for British design and taste in Japan, coupled with the recent trade agreements between the two countries, it is undoubtedly an exceptional time to be looking at the Japanese market for UK companies, and a moment where there are particular opportunities. 

The Nishura Services

Nishura Business Development

Focusing on importing from the UK to Japan, we can work closely with you, researching your requirements and strengths, and market specifics, to create a strategy tailor-made for your situation. 

Networks and Influencers

We will make the best use of our extensive network of retail, business, political and cultural contacts in Japan to fulfil the aims of your business development plan, and to place and market your product. 

This network of business and private contacts in Japan is one of Nishura’s most powerful assets, and we have useful personal knowledge of many buyers, shops and stockists in Japan’s major cities. 

In particular, we have had strong relationships with the buyers of top lifestyle stores such the Conran Shop Japan for a considerable time. This means that, with us, you can communicate directly with those top buyers in the local language. 

Guidance on Cultural and Business Practice

We will provide you with friendly, diplomatic and extensive advice on ways to communicate and act in certain business and social situations with Japanese people, should that be necessary. This is an often ignored, but highly influential, aspect of working in this sector. 

Operations

We will provide up-to-date information, guidance and support on operational procedures and systems relating to shipping, transport and storage, as part of the import process. This can involve complexities, and best advice might possibly include the setting up of a local office, for example. 

Brand Promotion and Communications

We can advise on the creation of programmes of brand promotion, trend forecasts in Japan, PR, digital marketing and communications for the Japanese market, if this proves relevant, as well as workshops, events and webinars. For companies exporting to Japan, these functions will sometimes be managed by Japanese stockists. 

We have excellent communications resources in-house, including for copywriting, blogging, website development, social media etc., and detailed experience of online shopping. 

We also have extensive international experience of trade shows, and the promotion of brands and products to specialist markets in various international countries. 

Translation & Office Services

We can provide a range of office services, where necessary, on line and on the ground in Japan, to ensure you will be well represented, and the processes of import and delivery are managed in the most professional manner. 

These services include a business translation service, which covers websites (English to Japanese, and Japanese to English) of the highest quality. (The quality of translation is important, and sometimes such translations are done in an amateur way, and cause unintended damage).